For this event, we had decided to promote Shapes, our newest carpet collection for the commercial side of the business.
This range offered 10 different carpet shapes and 101 colours that could be combined to create endless designs for new creative interior spaces. It was important to capture the fun element, as well as the uniqueness of the collection, hence the colourful booth was born.
Part of the design vision was to engage with our audience to make it a memorable experience, so we designed it as a kids playground with colourful balls. I was responsible for developing the interior design of the space, including internal and external signage, custom furniture, fabricated displays and POS elements to bring the space to life.
Through a bold and audacious approach, I was able to generate significant intrigue around the new product.
