Luxury Collections required me to create marketing collateral for the launch of a new collection which featured the release of five new products.
This project allowed me to collaborate with an excellent team, which helped to produce a beautifully crafted marketing brochure for the off-the-plan release of the products. It was key that the brochure was in line with our customer’s brand guidelines, whilst clearly differentiating our products as premium releases.
I also created and managed a very successful online campaign for the Luxury Collection, which drove highly qualified leads to our customers, and increased the enquiry levels on the website which peaked within 4 months of the campaign launch.
Successful Deliverables include: brand strategy, brand positioning, logo development, lifestyle photography, website, landing page, product brochure, and flyers.
