Denfair is Australia’s leading destination for contemporary design and art for professional designers, architects, interior stylists and design-lovers.
Participating in this exhibition, my team and I have decided to promote the launch of a new range, the Pentagon carpet tile. Taking this form of tiling has formed the basis of our concept and design for the stand: a stylish concept that incorporates an experience with visitors while engaging and interacting with the carpet range on their journey through the exhibition.
Derived from the crystal form, the concept explores the structure of the pentagon in an interactive, immersive environment. The tiling of the five-pointed pentagon form has been explored and articulated with various material identities to create three-dimensional objects that people can engage with. A place to dwell and experience the new range of carpet tiles. Interactive bench to engage with visitors while creating their own pentagon tile design.
Successful deliverables include stand concept, event signage, website landing page, EDM’s, press release, and support collateral.