Keyword mapping is the process of strategically allocating relevant keywords to different website pages after extensive keyword research. The keywords associated with a page must correspond to the information found there. 

What Is SEO Keyword Mapping, And Why Is It Important?

Successful SEO campaigns all need one element: relevant keywords. Keywords serve as a framework for your site’s structure and content because they are the basis of your SEO efforts.

Using on-page SEO can help search engines determine if a page is relevant to a user’s search query based on their purpose.
Correct implementation enhances your SEO efforts by giving Google’s bots a better understanding of your website.

Choosing the right Place for your Content

Separating the content into many pages or sections makes it easier for visitors and search bots to locate what they’re looking for: when scanning a page for the answers they want, they will not be confused or lose time.

Using keyword mapping methods is also fundamental to avoid keyword cannibalization, which occurs when many pages are deemed relevant for the same search term. Unfortunately, while it appears like relevance is a benefit, it works against your SEO efforts.

Google alternates between presenting either page in its search engine results pages when there is no clear indication of which pages are relevant for a term. As a result, also visibility and traffic are getting split.

the Best Way To perform SEO Keyword Mapping

Let’s have a look at how keyword mapping works. First, you must create a list of SEO keywords to target. To do a thorough keyword search, you must consider the following factors:

Search volume measures the number of times a keyword appears in search results on a monthly basis. Looking at it will estimate the amount of traffic and reach your ranking page may get from a particular keyword.

Long-tail keywords are terms that contain two or more words and are used to find more specific information. These results receive far fewer searches, even if they are just as relevant, because of the specific nature of the term.

Difficulty shows how much work you’ll need to do to rank for a specific term depending on your website’s authority. Short-tail keywords are typically more difficult to rank for than long-tail keywords; thus, the more precise you become, the easier it becomes.

You may use Google Ads Keyword Planner to help with this process: type in a single term, and the program will provide similar keywords that you could find useful.

Other tools, such as SEMRush, will allow you to see keywords that are highly rated by your competitors. They are an excellent resource for finding keywords that are relevant to your industry.

Creating a Keyword Map

Now that you have found enough keywords, you need to map them to your pages.

The easiest way is to create a spreadsheet document, with each row being a page on your website. Then you will connect keyword groups to the most relevant page.
Ask yourself, if someone were to be searching for these search terms, would this page be the most relevant for them?

Next, you can begin to place groups of keywords on their respective pages strategically. Add the most desirable keywords in your headers and similar ones in the description to give them more context.

Once your keyword mapping is complete, start writing content for the more optimized pages you designed, and then schedule some days on your calendar to revisit this process all over again. Don’t skip the process of developing a keyword map for your website, as it will set up your digital campaigns for success.


Article by Stefania Croci