How To Develop An Effective Keyword Mapping Strategy

by Stefania Croci • October 22, 2021

Keyword mapping is the process of strategically allocating relevant keywords to different website pages after extensive keyword research. The keywords associated with a page must correspond to the information found there.  What Is SEO Keyword Mapping, And Why Is It Important? Successful SEO campaigns all need one element: relevant keywords. Keywords serve as a framework […]

Why Building a Brand Is the Secret to Future-Proofing Your Business

by Stefania Croci • July 15, 2021

“Your brand is what other people say about you when you’re not in the room” —Jeff Bezos When people ask us why branding matters, it’s a loaded question. Can you run a business without a brand? Sure. But will you be memorable? Will people feel an affection for you? Above all, will you last? Without […]

Management Is All in the Timing

by Stefania Croci • June 1, 2017

The most successful leaders are highly aware of their colleagues’ pace and sense of urgency — and continually adapt to them. The pace of business keeps hastening, as advanced technology hypercharges the speed at which data and business opportunities emerge, in addition to increasing the amount and accessibility of those things. Fundamental shifts in market […]

40 Eye-Opening Customer Service Quotes

by Stefania Croci • June 6, 2016

Customer service excellence has always been and will always be one of the critical competitive advantages for any business. Here are 40 quotes supporting this premise: Make a customer, not a sale. ~ Katherine Barchetti The goal as a company is to have customer service that is not just the best but legendary. ~ Sam […]