Differentiation
3 Ways to Make Your Brand Fashionable
As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or […]
5 Personal Branding Tips for Every Marketer
Today, building a personal branding is just as important as building your company’s brand. In just a single minute, people perform 3.5 million searches on Google, send 452,000 tweets, create 1.8 million snaps and spend $751,522 online. There’s so much online activity today that making your voice stand out can sometimes feel impossible. How can […]