Whilst working for an Audio & Video Creation Studio in Milan, I was involved in the development of a brand new online music library. This project allowed me to develop my skills and learn new and exciting ways of marketing a new product launch.
We decided to call it – Atlantis Music Production (AMP). This became an archive of unpublished music for commercials, events, documentaries, and films.
My job was to deliver a website that was easy to navigate, with many options for filtering the songs based on the users’ needs. The website had to be engaging enough to capture the attention of all music lovers and lure them through creating a great user experience, so that they were able to use the newly created platform.
To launch the website, I organized a social media campaign across many digital channels. In addition, I used SEO content and keywords to boost up our campaign results. This campaign had great results and was extremely well received in the market. It not only increased leads but also generated excellent publicity for the company.