This project involved redesigning the website of Signature Floors, a flooring distributor in Australia and New Zealand with its headquarter in Melbourne.
The company has two departments:
– The residential department catered to the needs of end consumers, people looking for flooring ideas to build or refurbish their house floor.
– The commercial department was more focused on acknowledging the needs of architects searching for products for their projects.
This was a unique project, as I had to study two different target audiences and then create an outlook adhering to each category.
I designed a simple and easy-to-use website. My goal was to ensure that the webpage provides valuable information and inspiration to the visitors.
I conducted a SWOT analysis to analyze the website’s overall effectiveness and gauge our strengths and weaknesses. In addition, I performed an industry analysis to identify the benchmark and determine trends and best practices.
I delivered a website that achieved:
