I had been assigned to introduce a new product in the market to expand our product offering. My goal was to develop a modern and trendy collection able to capture the attention of high-end kitchen manufacturers and distributors. After a thorough market research, my team and I had finally identified the right product for the right niche.
Where elegance becomes reality
A sophisticated brand identity was developed that referenced high-end contemporary interiors.
My team and I came up with the galaxy concept because of the product’s particular texture and its resemblance to the surface of the moon and of the planets.
The name Essenza alludes to the mystery of the galaxy and refers to its distinctive surface.
The brand positioning, visual identity and creative outputs represent the luxurious touch Essenza can offer to any interior whilst highlighting the product key USPs.
Despite launching during COVID19 time in late 2020, our customers received the collection well and started receiving orders.
The Essenza campaign achieved outstanding results through careful budget management and campaign optimisation, letting us reach a breakeven point after only four months from the soft launch.
KEY PROJECT DELIVERABLES
- Brand strategy and development.
- Logo design.
- Video production.
- Web design.
- Photoshoots and brochures.
- Sample box design and production.
- Digital marketing, including Instagram and Facebook promotions.