Botanica Planks

I was requested to design the branding for the release of a new product. The main objective was to emphasize its flexibility and suitability to be used for creating impressive installations able to deliver a memorable customer experience.

The brand identity and colour palette I developed for this carpet were inspired by nature and the colour of tropical flora. The design was distinctive: elegant and contemporary and it was well accepted by the architects, making the product the best seller of the year.

Succesful deliverables include creative strategy, brand development and positioning, photography, main brochure, flyers, signage, press ads, and online collateral.

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