Digital Marketing

How To Develop An Effective Keyword Mapping Strategy

by Stefania Croci • October 22, 2021

Keyword mapping is the process of strategically allocating relevant keywords to different website pages after extensive keyword research. The keywords associated with a page must correspond to the information found there.  What Is SEO Keyword Mapping, And Why Is It Important? Successful SEO campaigns all need one element: relevant keywords. Keywords serve as a framework […]

How to Build Social Media Audience Behaviour Reports Without a Fortune 500 Budget

by Stefania Croci • August 6, 2021

Fortune 500 companies are increasingly leveraging social media as a fundamental part of their business strategy to discover important insights into audience behaviors. 91% of Fortune 500 brands connect to their audience with Twitter, and 89% use Facebook to incentivize customer loyalty communities, demonstrating just how much value these companies place on social media interactions. […]

The 10 Pillars of Successful Branding

by Stefania Croci • August 7, 2018

Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand […]

3 Ways to Make Your Brand Fashionable

by Stefania Croci • June 29, 2017

As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or […]

3 Reasons Why Marketers Need Project Management Tools

by Stefania Croci • June 29, 2017

Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. And in […]

5 Personal Branding Tips for Every Marketer

by Stefania Croci • June 1, 2017

Today, building a personal branding is just as important as building your company’s brand. In just a single minute, people perform 3.5 million searches on Google, send 452,000 tweets, create 1.8 million snaps and spend $751,522 online. There’s so much online activity today that making your voice stand out can sometimes feel impossible. How can […]