Why Building a Brand Is the Secret to Future-Proofing Your Business

by Stefania Croci • July 15, 2021

“Your brand is what other people say about you when you’re not in the room” —Jeff Bezos When people ask us why branding matters, it’s a loaded question. Can you run a business without a brand? Sure. But will you be memorable? Will people feel an affection for you? Above all, will you last? Without […]

Why Your Company Culture, Story, and Impact Are Your Best Marketing Tools

by Stefania Croci • July 20, 2020

Have you ever heard of National Novel Writing Month? Every November, thousands of writers from around the world commit to writing a 50,000-word novel in just one month. And in 2017, a record number of people (384,126 total) participated. And this year, they expect over 400,000. It’s even produced some bestsellers along the way. While to […]

The 10 Pillars of Successful Branding

by Stefania Croci • August 7, 2018

Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand […]

3 Ways to Make Your Brand Fashionable

by Stefania Croci • June 29, 2017

As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or […]

5 Personal Branding Tips for Every Marketer

by Stefania Croci • June 1, 2017

Today, building a personal branding is just as important as building your company’s brand. In just a single minute, people perform 3.5 million searches on Google, send 452,000 tweets, create 1.8 million snaps and spend $751,522 online. There’s so much online activity today that making your voice stand out can sometimes feel impossible. How can […]